1
Farmer Training
Farmers are trained for sustainable organic farming practices.
Most brands buy from farms. We build them.
The question we kept coming back to was simpler than it sounds: how was this grown, what was the soil treated with, and did anyone cut a corner along the way? The answer led us back to the source. And the source, it turned out, needed more than a purchase order.
We did not just start sourcing from organic farms. We put field staff on the ground, training farmers in organic practices, auditing every stage of the growing process, and building the kind of supply chain that can actually be verified rather than just claimed. Today, more than 11,000+ farmers across 42,000+ acres grow with us, on soil that is tested, certified, and improving with every season.
The belief behind all of it is simple: food grown on healthy, chemical-free soil is better for the person eating it and for the land it came from. Organic farming is not a marketing angle for us. It is how we operate, from the first seed to the last seal.
From the spices that flavour your meals to the peanut butters and tahini that enrich your cooking, every product we make carries the purity of its origin, certified by 10+ independent bodies, and honest about everything in between.
Clean. Sourced. Verified.
Where we source from
Our Process
Our Process
2
Land is Prepared
Land is prepared as per organic regulation.
3
Sowing
Healthy and disease free seeds are sown under monitored conditions.
4
On-Field Inspection
Regular internal and third party audits ensure compliance of standards.
5
Organic Crop Management
Herbal extracts are used for pest and disease management and soil fertility.
6
Harvesting
Crops are harvested at the right stage to maintain quality and potency.
7
Quality Check & Approval
Field visits are conducted and batches are approved post audit.
8
Transport to Warehouse
Produce is properly transported to The Holly Tree warehouse as per safety norms.
9
Controlled Storage
Stored under regulated conditions to preserve freshness and quality.
10
Processing & Packaging
Orders are processed and packaged in certified facilities.
11
Residue and Quality Testing
Tested for pesticide residue and purity as per organic regulation.
12
Dispatch
Orders are dispatched efficiently from the warehouse.
13
Sales Channel
Delivered across various online and offline platforms.